Data creation is exploding. With all the selfies and useless files people refuse to delete on the cloud. 92% of the world's data was created in the last two years, alone. At the current rate, the world's data storage capacity will be overtaken by next spring. It will be nothing short of a catastrophe. Data shortages, data rationing, data black markets. Someone's compression will save the world from data-geddon, and it sure as hell better be Nucleus and not goddamn Pied Piper! I don't know about you people, but I don't wanna live in a world where someone else makes the world a better place better than we do.
— Silicon Valley
by Mike Judge, John Altschuler and Dave Krinsky