If I tell you what you already believe, then you may like me or feel comforted, but the value created by the ideas in this book will be limited. In order for this book to contain extraordinary value, it must call into question some of the widely held beliefs that we cherish. At a minimum, it must make us think. It has certainly done that for me. Entrepreneurship has become a romantic pursuit for many, but there is no substitute for clear headedness, even when you don't like what you see. Beauty may be the vision of a new product or service, but truth is in its realization.
— Worthless, Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value
by Daniel Isenberg