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There are three ways websites know who you are: You tell them by logging in. They've left cookies on one of your previous visits (a cookie is a small text file stored on your local hard drive that contains information that a particular web site wants to have available during your current session or from one session to the next). They have your IP address (Your IP address is a number like 66.82.9.88 that locates your computer in the Internet).
— Blown to Bits
(book)
by Hal Abelson, Ken Ledeen, and Harry Lewis
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